Previous webinars
Harnessing Marketing Intelligence in B2G Account-Based Marketing
Market intelligence gives you the insights you need to understand your target market and their needs. Account-based marketing helps you focus your marketing and sales efforts on the accounts that matter most.When you combine these two strategies, you create a powerful recipe for generating high-converting sales leads.
In our upcoming webinar, we'll teach you everything you need to know about market intelligence and account-based marketing.
How to Create Effective Brand Awareness Campaigns for Public Sector Buyers featuring Bloom Procurement
GUEST SPEAKER: Selena Cooper, Bloom ProcurementIn this webinar, you will learn how to create effective brand awareness campaigns that reach and resonate with public sector buyers. We will discuss the following topics: the importance of brand awareness for public sector buyers, the different channels and strategies you can use to reach public sector buyers, how to create content that is relevant and engaging to public sector buyers, and how to measure the success of your brand awareness campaigns.
The NHS landscape: Find out who to contact and the power of early engagement
Taking a look at the structure of the NHS, this webinar will provide you with invaluable insights into the healthcare market from data health to marketing strategy. Watch now to learn more about the opportunities in healthcare procurement and how you can get involved.
How to win contracts in UK Defence as an SME
It’s an exciting time to be a supplier in the Defence sector with the Ministry of Defence pledging to spend 25% of their budget with SMEs. In this webinar we'll cover: the organisational structure of the MOD, the MOD SME pledge, how to engage with the MOD and win contracts, along with some real life examples.
Early Engagement & Effective Public Sector Marketing
We know that engaging with the public sector can be hard, so we want to take you through how early engagement and effective public sector marketing can help your business target and engage public sector decision-makers and position yourself as a thought leader for local and central government.
