In March of 2021, the UK economy shrank by roughly 0.1 percent before contracting to 0.3 percent in April. While the UK economy is fluctuating there are still lots of business opportunities, but how should you market your business in the B2G sector?
When it comes to B2G marketing many businesses feel as though they are confined to local contracts. However, this isn’t necessarily true as there are many business opportunities available around the UK.
The reality is that the location of your business may not matter as much as you think. Today, we are going to be covering whether or not your business location matters and B2G marketing.
So if you would like to learn about public sector marketing and the importance of your business’s location, keep reading.
Does Location Matter?
A lot of companies use B2G marketing to get customers, but they feel it’s only effective when used in the big city. However, this isn’t the case and there are multiple ways to get new customers in the public sector.
While the business location is important it shouldn’t stop your company from creating more business opportunities. The government is keen to use the best services to help them with their needs.
This means that even if your business is in a rural location, governments may still want to use your service if it fits their needs.
Not only that, but the government also has multiple locations throughout the UK so you may be closer to government services than you think.
If you can establish your company as an innovative, reliable, and trustworthy business and you can provide a high-quality service, then governments will be more likely to work with you.
What B2G Business Opportunities Are Available
As we’ve mentioned before, new business opportunities are always being created in the B2G sector. Each of these new opportunities is available for the right business.
The UK B2G sector has many different organizations that require services.
Some of these organizations include:
- Local councils
- The ministry of defence
- Police constabularies
- Housing Associations
Many of these organizations need a wide range of services including everything from technology to property services.
So whatever service your business offers, there’s a good chance the government needs it.
Where to Find Contracts
Government contracts are available throughout the UK, however not every business knows where to find them. For you to find these contracts, you need to know where to look.
One resource that you can use to find government contracts is an online business intelligence tool.
Two main business intelligence tools are available, these are Supply2Gov and Tracker.
Both of these services can help to identify any business opportunities that may be available to you in the B2G sector. These tools offer support for businesses that need help with government contracting and businesses often use them.
They can help you to find contracts that are specific to the service you provide. From there it’s a matter of marketing yourself correctly to get the government contract that’s right for your business.
How to Market Your Business
Many businesses fail to market themselves correctly to get government contracts. This is usually because of a misalignment in their approach.
To successfully market your business to the B2G sector you need to align your solution with the government’s business needs. The better you can align your solution, the more effective your B2G marketing will be.
The competition in the B2G sector can be high, so you need to ensure your business offers a solution that other businesses don’t. This will help you stand out from the rest of your competition.
You also need to make sure that your proposal or contract application offers clear value. This is because governments can receive thousands of applications that they have to sort through.
To make your B2G marketing even more effective, you need a good B2G marketing strategy.
The Importance of Building Relationships
One effective way to successfully get contracts is to build relationships with government organizations. This is because governments often have needs that have to be filled quickly.
If you have already built up a good relationship with government organizations then it can increase your chances of doing business with them.
To be successful with this strategy, you need to build relationships early on. You should build relationships with key government decision-makers, public sector buyers, and government employees.
It’s also important to look at the different services that government contracts require and consider ways that you can offer this.
Then you can approach key government decision-makers from a place of offering value and being of service to them.
You should also constantly improve your service to stay up to date with the high standards in your industry. This can make your service more valuable to governments.
Governments often need to use accelerated procedures to get the services that they need. So if you have already built up a relationship with them early on, then they can choose your service and save themselves time from going through applications.
Create Your Cadence Marketing Strategy Today
While there are tools available for finding contracts, getting those contracts comes down to how you market your business. This is where Cadence Marketing can help you.
We are a B2G marketing agency that helps companies win more business in the public sector. We use our powerful B2G contact database and a personalized approach to create effective marketing strategies for your business.
We are committed to delivering high-quality results so you can grow your business quickly.
If you would like to arrange a meeting with one of our B2G marketing experts, then contact us today.
