Email Marketing
INFLUENCE THE INFLUENCERS
CONVINCE THE DECISION MAKERS
Market analysis and early engagement need to be at the core of any successful public sector marketing plan.
It’s how you outsmart your competitors and guide your business towards the right upcoming opportunities.
Every B2G marketing campaign we develop is based on data, driven by insights, and customised to the target market and your objectives. Our Ingenium Email Packages allow you to reach and convince the decision makers looking for businesses like yours.
INGENIUM TIMELINE TO SUCCESS
Our email packages provide you with the tools you need to gain market insights to help you create a highly targeted marketing plan through 12 months’ access to our Market Analytics Platform.
You’ll be assigned a dedicated campaign manager and public sector content specialist who will spend time learning what you, your team and your business are trying to achieve.
They will then build you a bespoke campaign audience and craft highly compelling content that delivers you the results you’re looking for
EXPAND YOUR HORIZON
Our industry-leading contact data and bespoke audience build give you total confidence that your B2G email marketing campaigns will go to exactly the right people. Better still, our proprietary email delivery platform, iServe, is incredibly adept at delivering mail directly into public sector inboxes, succeeding where many others fail. We’re happy to explain the technical detail, but suffice to say, it works!
Of course, great data and a uniquely effective delivery mechanism count for little if the campaign content is poor. Our team of digital content creators are highly skilled at crafting your message so that it resonates with the audience.
Clear, memorable and proven to deliver results.
Our Ingenium Packages
Whether you are already highly successful and want to achieve even more, or have yet to start trading with the public sector, we’ve got you covered.
Engage
New to the public sector? Our Engage package is a great place to start with public sector planning and marketing.
You’ll be able to be understand what your competitors are doing, who is buying what and when, and much more, and then carefully plan your marketing so that you use your budget wisely.
Up to 5,000 email contacts
3 send email campaign
- 1 Market Analytics Platform Licence
- 4 Years Historical Opportunity Data
- 2 Years Future Opportunity Data
- And More...
Influence
Already working with the public sector?
In addition to the great features in the Engage package, our Influence package will provide you with enhanced insights on what’s happening in the market, opening up new markets and opportunities for your business, as well as doubling the audience for your email campaign.
Up to 10,000 email contacts
3 send email campaign
- 3 Market Analytics Platform Licences
- 4 Years Historical Opportunity Data
- 2 Years Future Opportunity Data
- And More...
Accelerate
Already successful in the public sector and looking for ways to optimise further?
Our Accelerate package provides you with the tools you need to have the widest possible view of the market, even down to having the ability to understand how many people there are to influence in your chosen sectors and the nature of their roles.
Up to 20,000 email contacts
3 send email campaign
- 5 Market Analytics Platform Licences
- 4 Years Historical Opportunity Data
- 4 Years Future Opportunity Data
- And More...
Cadence Marketing
Analytics Platform
As part of your Ingenium Email Marketing Package you’ll receive 12-months’ access to our Cadence Marketing Analytics Platform.
You and your team will be able to research the market, identify opportunities and better understand where your competitors are succeeding. This will enable you to make great decisions and plan highly successful marketing strategies.
Features include:
- LIVE data
- Historical Market Opportunity Trends
- Future Opportunity Analysis
- Competitor Analysis
- Buyers’ and Suppliers’ Data
- Nature of Contract Information
- Exportable Data (CSV)
