Did you know that over £100 billion in healthcare contracts were given to the private sector?
As healthcare contractors, you know it can be tough to stand out. This is because there are so many businesses competing for government contracts and projects! However, you can do a few things to enhance your chances of success.
In this article, we will discuss what makes a healthcare contractor successful in the public sector and provide tips on how you can achieve this level of success.
Thanks for reading!
A B2G marketing strategy that works for healthcare contractors
The healthcare industry is always changing – it can be difficult to keep up! As a healthcare contractor, you need to have a marketing strategy that is adaptable and flexible to stay ahead of the competition.
You also need to know your audience well. The healthcare industry is made up of many different types of customers, from hospitals and clinics to insurance companies and government agencies. Therefore, you need to know your target market and what they are looking for in a healthcare contractor.
Finally, it would help if you had a strong online presence. In today’s digital world, potential customers are searching for healthcare contractors online. So make sure your website is up-to-date and informative, and that you are active on social media.
How to build a successful healthcare marketing strategy
There are a few key things you need to do to build a successful marketing strategy. Let’s take a look at some effective strategies together.
Lead generation
First and foremost, you need to focus on B2G lead generation. To win healthcare contracts, you must generate leads and market your business to potential customers. There are a few ways you can generate leads in the healthcare industry:
- Attend healthcare trade shows and events
- Participate in online healthcare directories
- Get involved with healthcare associations
- Advertise in healthcare publications
However, some of the most effective ways to generate leads are to have a user-friendly website. While creating your website, you should also pay close attention to optimising it for search engines with SEO.
Content creation
Secondly, you need to create relevant and useful content for your target market. This content can be in the form of
- Blog posts
- Articles
- White papers
- eBooks
- Infographics
- And more
By creating informative and valuable content, you will be able to attract healthcare customers and build trust with them.
Market research
Thirdly, you must conduct market research. With healthcare being such a large and complex industry, it is important that you have a good understanding of the market before you start marketing to healthcare customers.
You need to know your target market, their needs and wants, and what they are looking for in a healthcare contractor. Only then will you be able to create an effective marketing strategy.
Brand awareness
Finally, you must focus on building brand awareness for your healthcare business. There are a few ways you can do this:
- Create a strong social media presence
- Participate in healthcare trade shows and events
- Advertise in healthcare publications
By building brand awareness, you will be able to reach more healthcare customers and win healthcare contracts.
Key traits your business should have to stand out from competitors
Now that we’ve gone over some effective healthcare marketing strategies, let’s look at some key traits your business should have to stand out from the competition.
Healthcare contractors need to be able to offer something unique that sets them apart from the rest. This could be a new and innovative healthcare product, or a unique service that any other healthcare contractor does not offer.
For example, let’s say you are a healthcare contractor specialising in providing IT services. You could set yourself apart from the competition by offering healthcare customers a free consultation to assess their healthcare IT needs.
In addition to offering something unique, healthcare contractors must have a strong online presence. As we mentioned earlier, potential healthcare customers are searching for healthcare contractors online.
Make sure your website is up-to-date and informative and that you are active on social media. By having a strong online presence, you can reach more healthcare customers and win healthcare contracts.
How Cadence Marketing can help
At Cadence Marketing, we specialise in healthcare marketing. We can help you generate leads, create content, conduct market research, and build brand awareness for your healthcare business.
Case studies from Cadence Marketing clients
Healthcare marketing strategies have helped our clients win healthcare contracts and grow their businesses.
For example, we helped a healthcare IT company generate leads and win healthcare contracts by creating a targeted healthcare marketing campaign.
We also helped a healthcare staffing company generate leads and win healthcare contracts by conducting market research and creating a healthcare marketing plan.
Public sector vs private sector: key differences you need to know for marketing
When it comes to healthcare marketing, there are some key differences between the public and private sectors.
In the public sector, healthcare marketing is government-regulated. This means that healthcare contractors must be aware of healthcare marketing rules and regulations.
In addition, the public sector is a competitive marketplace. This means that healthcare contractors need to be able to differentiate themselves from the competition.
In the private sector, healthcare marketing is less regulated. This gives healthcare contractors more freedom regarding how they market their businesses.
In addition, the private sector is not as competitive as the public sector. This means that healthcare contractors have more opportunities to win healthcare contracts.
Healthcare digital marketing for the public sector
The healthcare industry is complex, and healthcare marketing can be challenging. That’s where we come in. We specialise in helping healthcare contractors in the public sector. We will generate leads, create content, conduct market research, and build brand awareness for your healthcare business.
To learn more about how we can help you, book a meeting today. We’ll be happy to answer any questions and provide you with a free healthcare marketing consultation.
