The Role of Early engagment in Frameworks

So, you’ve made it onto a public sector framework. Hard part’s over, right? Unfortunately not. You may have already noticed that just being on a framework isn’t enough to win business. That’s where public sector marketing or early engagement comes in.

What is Early Engagement?

Early Engagement refers to the process of engaging the market, in this instance the public sector procurement market, before the contract requirements are created and before the contract is published. The main aim of Early Engagement is to increase a business’s chance of winning contracts within the sector.

Usage of frameworks is increasing

The number of contracts going through frameworks has increased by 6% from the same time last year
Local Government accounts for over 35% of framework contracts
Frameworks count for over 18% of all awards but 41% of all collective public sector spend

The increased popularity of frameworks within the public sector means that its imperative for suppliers to keep track of upcoming frameworks and adjust their strategies to take advantage of this every growing opportunity.

That’s where Early Engagement comes in.

Benefits of Early Engagement

The biggest benefit of Early Engagement in a framework setting is obvious: you’ll win more business. But let’s take a look at some other benefits:

Build Awareness: Often overlooked as a benefit, building your brand awareness is vital to building trust with framework buyers. Brand perception and credibility are extremely important in establishing trust in your business’s capability to complete a contract to a high standard.
Differentiate Yourself: Stand out from the competition with targeted marketing that highlights how you can solve a buyer’s problem.
Understand the Buyer: As the buyer learns more about you, you learn more about them. Understanding your target market is vital to any business, and the information you gain through Early Engagement can be a game changer.

How does it work?

To truly be successful in Early Engagement, it’s imperative that your marketing efforts are led by experts in public sector marketing. Cadence Marketing has over 40 years of experience in the public sector space and possesses one of the largest public sector contact databases in the UK.

Targeted Email Marketing
Thought-Leadership Webinars
Expert Market Research
Engaging Content Creation

Next Steps

Get in touch with a member of our team for a free marketing consultation and to learn more about the specifics of our services and how you can start winning more business on Government frameworks.

Looking for additional Framework support?

BiP Solutions’ PASS (Procurement Advice and Support Service) provides expert training and consultancy across the public and private sectors.

Our training sessions are designed to cover the legal requirements of public procurement in a non-legalistic manner, using real life examples to help simplify the rules. Thousands of organisations, public and private, have already benefited from PASS best practice tendering/procurement events and advice.

Whether you work within public sector procurement or tender for public sector contracts, PASS can help you improve your efficiency and effectiveness.