Answer: A lot. B2G (Business to Government) marketing involves marketing products, services, or works to government bodies, including central and local councils, agencies, and other public sector organisations. B2B (Business to Business) marketing involves selling products, services, and intangible assets (intellectual property rights) to privately owned businesses (private sector). B2G marketing is procurement-related, so marketing…
Public sector marketing is unlike methods used for private sector marketing, whether it’s B2C or B2B. The processes are stricter, for a start. The buyer
Public sector marketing (B2G) differs from B2B and B2C marketing in one very significant way: Marketers must comply with strict public procurement regulations while B2B
This is the second part in our two-part series covering email marketing campaigns for government buyers. In part one, we looked at best practices for
This is part one of a two-part post that looks at how you can optimise email marketing strategies to improve conversions from interested leads into
Open data is freely (openly) available to anyone who wants access to public sector information. It is, by nature, transparent, which is one reason it’s
The Procurement Act 2023 is set to go live on the 24th of February 2025. It reforms procurement across the UK. Mostly. The devolved nations,
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