The UK government is on a mission to digitise the public sector. That means getting rid of legacy procurement systems and replacing them with smart new tech that enhances operational efficiency, accuracy, and cost-effectiveness. It doesn’t necessarily include AI tech, but Artificial Intelligence is also on the agenda. We’re going to look at the impact…
Welcome back to our series on Marketing Procurement: How to Sell Effectively to the Public Sector. In part two, we’re going to look at email
Answer: A lot. B2G (Business to Government) marketing involves marketing products, services, or works to government bodies, including central and local councils, agencies, and other
The UK’s public sector procurement market is growing rapidly. The government is pushing for more SMEs and VCSEs (Voluntary Community and Social Enterprises) to enter
Public sector marketing is unlike methods used for private sector marketing, whether it’s B2C or B2B. The processes are stricter, for a start. The buyer
Public sector marketing (B2G) differs from B2B and B2C marketing in one very significant way: Marketers must comply with strict public procurement regulations while B2B
This is the second part in our two-part series covering email marketing campaigns for government buyers. In part one, we looked at best practices for
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