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Creating a Sustainable Marketing Strategy for Public Sector Contracts: Part 2

Dec 28, 2024

Welcome to part two of our post on sustainable marketing strategies in public procurement. Let's dive right into the certifications you need when you're working towards long-term sustainability procurement goals. Sustainability Certifications Sustainability certification isn't a legal requirement in public procurement - yet. However, becoming eco-certified is excellent proof of your commitment to sustainable efforts…

Previous Blogs

Maximising the ROI of Your B2G Digital Marketing Budget in 2025

December 20, 2024

B2G digital marketing is different from B2B and B2C marketing strategies because the target audience operates on a different level. Regulations are stricter. Transparency is

Leveraging Social Proof to Win Government Contracts

December 16, 2024

Social proof uses previous or existing customers’ experiences to convert leads into new customers. It’s an established psychological phenomenon where people use other people’s behaviour

Harnessing Artificial Intelligence Marketing and Automation for Efficient Government Campaigns

December 10, 2024

AI and automation are making an indelible mark on marketing in the public and private sectors. The tech is pretty sophisticated, but AI in marketing

Christmas and Marketing: How to Optimise Your Public Sector Strategy for the Holiday Period

December 4, 2024

The festive season is upon us. Shops are busy, but so are online retailers. Suppliers are also pretty busy because this is one of the

Mastering Public Sector RFP Responses: A Step-by-Step Guide

December 2, 2024

An RFP (Request for Proposal) is essentially a contract notification designed to solicit responses from suppliers who have met certain criteria, identifying the ones most

Creating a Sustainable Marketing Strategy for Public Sector Contracts: Part 1

November 28, 2024

Climate change is being treated seriously by many governments, including the UK government. I fact, the government is taking environmental responsibility and sustainable practices very

Data-Driven
B2G Marketing
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