If you’re trying to take your marketing to the next level, it means mastering the best techniques. You can use e-mail to your advantage to communicate more effectively and to get results with your company.
E-mail marketing today gets a 3,200% return on investment (ROI) for companies that use it effectively.
Keep reading to learn more about email marketing campaigns and how they can generate effective results.
Email Marketing Campaigns Are Data-Driven
Companies use e-mail marketing campaigns because they’re data-driven. When you have data at your disposal, you can take a scientific approach to the way your brand markets.
There are several different types of data you can track with e-mail campaigns, including:
- Click-through rate (CTR)
- Click and open rate
- Bounce and conversion rate
- E-mail list unsubscribe rate
- Spam reporting complaints
- Mobile-specific e-mail list metrics
- Revenue per subscriber
Many e-mail list clients come with dashboards that include up-to-the-moment information on all of these data points. Having access to this data will let you make better decisions with your marketing now and in the future.
You’ll Build Brand and Company Loyalty
E-mail marketing is an excellent way to build your brand and company loyalty. People are more guarded over their phone numbers, but will gladly communicate with you through e-mail.
E-mail lets you communicate with transparency while giving your customers the chance to interact with you on their terms.
Business to government (B2G) companies will particularly appreciate e-mail marketing since these entities appreciate digital records and trackable forms of communication.
Once your recipients opt into your e-mail list, you can try out several different B2G marketing campaigns for the next several years.
The Return on Investment (ROI) Is Significant
Since your e-mail marketing campaigns will get an incredible ROI, you’ll love the results that come about.
About 72% of marketers today don’t have an integrated strategy. Email marketing offers a straightforward way to further your marketing efforts after people become interested in what you offer.
For instance, you can use an e-mail list as an opt-in to go with your blog or YouTube channel and then appreciate the long-term results.
The brand equity that you build is also significant and can keep paying off for you for years to come.
It’s Essential for E-Commerce
When you’re kicking around email marketing campaign ideas, always build them to support your current business style. If you’re in the e-commerce industry, e-mail marketing becomes a necessary tool of the trade.
Here are a few of the different ways that e-mail marketing helps with your e-commerce business:
- You can send your customers an e-mail reminder if they abandon their shopping cart
- Promoting new products and product launches
- Letting customers know about discounts and promotions that you have going on
- Building relationships with your customers
- It boosts more traffic to your website
- E-mail opens the door for upsells
- It works side by side with referral marketing campaigns
So many businesses today are rooted in e-commerce, so it pays to implement e-mail marketing into the mix so that you can get the best outcomes.
Messages Are Personalised
E-mail marketing is a worthy form of branding also because you can personalise your messages however you’d like. You can fill in spaces in the subject line or at the beginning of the e-mail that can include your recipients’ names.
You can expect to get more from your email campaign marketing when you learn the different ways to add a personal touch. E-mail marketing campaigns will advise you on the best length and keywords to use so that you can get more clicks, opens, and conversions.
Make sure that you also mix in photos and other types of multimedia that will make your e-mails pop and will get you the results that you’re looking for. A mix of aesthetics with well-written copy is a winning strategy for most companies.
E-Mail Marketing Can Drive Sales
All of your marketing efforts should end in more profits and sales. It’s an effective strategy for anyone looking to increase sales in any particular area.
For instance, if you offer a certain type of consulting service, you might look to expand your customer base for the quarter with a targeted e-mail marketing campaign.
Your e-mail list will also give you feelers for which areas of your business might be poised for growth, based on how people are clicking, engaging, and interacting with your e-mails.
Your Business Will Grow and Scale
E-mail marketing is an excellent tool of the trade when you’d like to grow and scale your business. It’s one of the best forms of lead generation. Since it’s quantifiable, you’ll be able to set goals and hit them, and know that your company is growing at the rate that you’d like it to.
Companies often use e-mail marketing for sales campaigns. Working with copywriters can help you stick the landing with your sales pages. You’ll know that they want more information from you when they opt into the list, and you can use your e-mails to take them further down the sales funnel.
Work Your E-Mail Strategy
Email marketing campaigns can serve as a net positive for your business. Since this is such a pillar of marketing that helps companies of all backgrounds, do your due diligence and find the help of some pros that can assist you.
Let’s talk! Cadence Marketing can back your marketing efforts with data and intention. Contact us online, or give us a call at 0161 713 0050.
