Public sector IT is evolving and there’s never been a better time to adopt a B2G marketing strategy to capture a slice of this lucrative and growing market. Our latest report details actionable strategies for delivering better, faster and more targeted B2G marketing campaigns that ensure ROI, create early engagement with buyers and influencers and help build your brand in the public sector IT marketplace.
Public procurement is widely seen as the vehicle through which other goals can be achieved; including social value, economic benefit, and environmental targets. But how can suppliers demonstrate this? Our latest report explores the challenges posed by the inclusion of these elements in the procurement process. How they should be applied within a procurement exercise, and how you should respond to these as a supplier?
Relationships can unlock massive opportunities for any organisation looking to grow their share of the public sector marketplace. But where do you begin, when should you engage and with whom? In our latest complimentary guide Cadence Marketing reveals how early engagement can give your business the competitive edge – when implemented effectively.
We want to help you navigate the public sector and understand the opportunities that exist. Find and download the latest e-guides, public sector market trend reports and industry insights here.
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