Driving 50 senior public sector attendees and a £200k deal for Acquia from online event
SUCCESS STORY
BACKGROUND
Trusted by one-in-four Fortune 100 companies, Acquia is a leading provider of digital experience platforms. But when looking for opportunities in the lucrative public sector marketplace, they came to Cadence Marketing.
THE PROBLEM
With limited B2G experience, Acquia was unsure how best to target and engage public sector decision-makers and position themselves as a thought leader for local and central government.
THE SOLUTION
Cadence Marketing proposed an online event to showcase the value of Acquia’s proposition to prospective buyers. Combining B2G experience with pitch-perfect positioning and key public sector connections, Cadence Marketing engaged with senior IT stakeholders to drive registrations for the event.
RESULTS:
- 50 senior IT webinar delegates
- Actionable, sales-ready leads
- £200k requirement discovery
- Client continuing to run monthly campaigns with Cadence Marketing
“Using their expertise, Cadence Marketing generated more than 50 registrations from key, target organisations providing our sales team with several pre-qualified, high opportunity meetings we would never have found organically. A near term requirement at over £200k converted as a consequence.”
Looking to increase your chances of winning contracts in the public sector, just like Acquia did?
Tell us more about your public sector marketing goals and get started on your journey to success in the B2G market.
