Discover the data behind the public sector opportunity
Interested in understanding more about the size of the opportunity in Health, Medical and Social?
Trusted by
“Using their expertise, Cadence Marketing generated more than 50 registrations from key, target organisations providing our sales team with several pre-qualified, high opportunity meetings we would never have found organically. A near term requirement at over £200k converted as a consequence.”
Zhenya Thornhill
Senior Partner Marketing Manager
“I’ve never worked with anyone like Cadence before. I love that they’re able to conduct market research and create relevant and engaging content, and it’s great being able to lean on such an impressive database of contacts. Clearly, the data is of high quality, and they’re able to segment and target effectively. .”
Mark Britton
Head of Marketing
“I have partnered with Amy and Stephen for many years. They are very professional and experienced in content marketing services. They helped bounce ideas around and came up with the best and most suitable solutions for me. I can count on them and know that I’m in safe hands when I need to run a marketing initiative.”
Jamie Chen
Marketing Manager
What does Cadence do?
Cadence Marketing is a B2G marketing agency that offers support to suppliers and buyers in public procurement all over the UK. Our B2G digital marketing solutions, including managed email campaigns, managed webinars, market research, and data licenses, help businesses engage with their target market and get their message across to the public and private sectors.
Public sector
As an experienced B2G advertising consultant, Cadence aims to assist public sector and third-sector organisations in boosting their messages to their sector of choice. This could be disseminating B2G market intelligence, alerting companies to changes in public sector regulations, educating private sector businesses on how to apply for government contracts, and so on.
Private sector
Cadence helps private businesses engage early with the B2G sector to boost brand awareness, expand their network, and most importantly – influence contract requirements before they’re published. By leveraging our B2G marketing services, we can help the private sector take advantage of more opportunities in the government sector.
So, whether you work in the public, private, third, fourth, or fifth sector – Cadence Marketing can help you achieve your goals. Our B2G content & digital marketing services facilitate your business’s growth through branding awareness services. Furthermore, effective B2G marketing solutions that include email and online content creation enable you to hit your networking goals.
Our database
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Our Marketing Services
Email Campaigns
Managed B2G email marketing services include a dedicated account manager, public sector content specialist, and more. Public sector marketing campaigns boost your organisation’s presence in the B2G sector, increase engagement with buyers, and create an environment that supports B2G opportunity targeting.
Webinars
End-to-end webinar planning and execution managed by marketing experts drive engagement and position your organisation as a leader in B2G procurement. B2G branding services for the public sector include comprehensive support from event managers. Cadence Marketing offers a custom audience build, on-day coordination, and more.
Market Research
As a dedicated B2G marketing specialist, Cadence Marketing provides comprehensive marketing research services, from pre-survey campaigning to post-survey analysis. We provide highly targeted topic research and creative design for bespoke landing pages. B2G marketing consultants conclude with post-survey campaigns and reporting based on post-campaign research.
Data Licenses
Our data licenses boast 95% data accuracy and a B2G marketing database with over 200k key decision-makers and 31k public sector organisations. Our public sector database for the UK is one of the most extensive available and resolves issues, like data fatigue and limited brand awareness.
Discover the data behind the public sector opportunity
Interested in understanding more about the size of the opportunity in IT & Communications?
Discover the data behind the public sector opportunity
Interested in undersanding more about the size of the opportunity in Other Sectors?
Discover the data behind the public sector opportunity
Interested in understanding more about the size of the opportunity in Automotive & Transport?
Discover the data behind the public sector opportunity
Interested in understanding more about the size of the opportunity in Consultancy, Legal & Professional Services?
Discover the data behind the public sector opportunity
Interested in understanding more about the size of the opportunity in Defence, Security & Emergency Services?
Discover the data behind the public sector opportunity
Interested in understanding more about the size of the opportunity in Construction & Infrastructure?
About us
Cadence Marketing is part of BiP Solutions, which for 40 years, has been empowering public-sector buyers and private-sector suppliers to work together through a range of innovative solutions. As a leading B2G marketing company, we provide industry-leading events and public procurement business intelligence platforms. We also specialise in eSourcing and supply chain management platforms, and public procurement consultancy and training.
Our decades of experience as a B2G marketing group perfectly position us to be your marketing partner of choice, helping your organisation achieve your procurement goals in the Public Sector.
At Cadence Marketing & BiP Solutions, our customers are at the heart of everything we do, and our people pride themselves on service excellence. We provide B2G advertising solutions to thousands of private and public sector customers throughout the UK and internationally from our Manchester & Glasgow offices.
